Beacon Media Solutions
Although print billboards are the cornerstone of outdoor advertising, the extension of electronic signs is just beginning to take off. The video or electronic LED billboards, while having been around for several years as an adaptable animated outdoor media format, is still in its infancy as a developing medium of video message boards for outdoor advertising. With high brightness, high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium with many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors.
In our world’s media environment, where the average person carries a high-definition digital device with them at all times, traditional out of home advertising is no longer sufficient to get the audience’s attention. However, accurate full-colour digital reproduction of advertisements will still attract the eye. With high-definition digital signage, the advertisement can be presented in a medium, dynamic enough to hold the viewer’s attention, while simultaneously static enough to capture a wide audience and instill a lasting message.
